Erwan Frotin’s strange images renew the photographic genres which his work broaches by questioning their very specificities through his own particular approach to the subjects he portrays. While using the highly specialised technique of large format photography, Erwan’s meanderings inflect his manifold aesthetic explorations of the very essence of image-making. His corpus of work has become a panorama that attempts to record the beauty of the natural world, heightened and enhanced by the prism of the photographer’s own fantasies.
He mainly does work for brands that are the higher end of the market and that would be shown to people with a lot higher class and that are typically better off than others.
He has previously worked with brands such as Swarovski, Dior, Cartier and also Prada. He works with them in advertising and creates impossible or manipulated images for them to use to advertise their products.
Below is an annotated image of his work in advertising.
This image is an example of Erwan’s work with Christian Dior. He has tried to match the theme of the background and the image with the colours of the bag. The bag has very vibrant and bright colours which match the mood of the picture as the background has a bright colour and the objects around the bag also have a bright and colourful vibe about them. The objects around the bag are very tropical and suggest that the bag is very tropical and very bright and fun. He tries to match one of the products with something very tropical so that it blends with the colours of the products and matches them up so that all the products and the objects fit together to create the final advert. Even though this is a still life image it is still manipulated because he has used photo shop to take a number of different photos and merge them together. If he had to take one image it wouldn’t work the way this one does because nothing would balance properly and everything would be out of place and very messy. This is kind of a gravity defying image because if you actually had these bags, shoes and objects with you and you tried to create these images nothing would balance and you wouldn’t have the same results as what he has. He has layered these images to create a final project and he has used a number of different layers which are initially different photos so that he can create the brilliant image for Christian Dior that he has got. This is a good picture for advertising these products because he has matched the work of the brand with the photo he has taken and it show how tropical the bag is and hope vibrant and colourful it is.
Here are some other examples of his advertising work.
Bela Borsodi is a still life photographer who is mainly known for using her photography skills to advertise products. He likes personality and life and whenever he advertises a product his main aim is to give it a personality and bring it to life. He feels that advertising products this way will make it more appealing and will be a good thing that is eye catching for the audience that see the images.
My favourite image of his is from an article, which he did for V magazine, which is called the diesel denim gallery.
I really like this image is he has taken the denim products which he has been asked to advertise and put them in real life situations almost. Most companies, which advertise clothes, would use a model and piece their items of clothing, which are from another designer or another brand. But Bela has taken a variety of different products from one range and pieced them together to make an outfit. Also instead of using a model he has used the mannequin heads from mannequins that you would usually find in shops that sell clothes. In the media now a days it is a very strong market in terms of figure and fashion, a model is now seen as the perfect figure and the perfect ideal thing that a man or woman should be. Because his audience is mainly young people and most of his work is for magazines for young people he has adjusted his image to reassure teens that this is not the case in the modern world. He has used mannequins instead of a real life model, which suggests to the audience that it will look good on anyone and you don’t have to have the dreams and ambitions of looking like a certain human model in any advertised outfit. He has also only used the heads on mannequins and not their bodies so he has also taken another aspect away of the ideal figure for someone to be able to wear these clothes. He as made the background the same colour as the heads, which draws your attention away from the faces and more towards the clothes, which are completely different colours to the background. Doing this suggests to the audience that you should not look at the face of a model and you should just look at the clothes. Their body is something that shouldn’t be a main focus if you were searching for images to do with clothes your main focus point should be that and that only. He very much portrays this in this image and takes away any worries for young people in the modern day and age that it is the desire for everyone to look like a model.
Here are some other examples of his work in advertising.
Still-life photographer Dennis Pedersen transforms everyday materials into spectacular, dynamic imagery. It’s an art that he has done over 20 years. Pedersen’s studio is highly sought-after by clients from many sectors – all seeking a highly creative response to the photography of their products. He is known for using different materials and objects that bring products and brand to life and he puts his own personal touch on their products and their name.
Pedersen is best known for his work in the cosmetic and beauty sector, where he is renowned for creating vibrant and enchanting images from packs and raw materials: creams, oils and powders. Often, clients give their products to Pedersen without a brief, asking him to ‘work his magic’, which he does to rapid turnaround times. His many clients range from Dior to Chanel.
Here is an annotated example of his work that he has done in advertising.
This is an example of his work in advertising. This is an example of an advert that he created for a well known make up brand called models own. This specific advert was for their new gel effect nail polish called ‘Hyper Gel’. He has manipulated this image by using photo shop to layer a number of different images to create the final image. It is an impossible image because it isn’t possible to have the writing in the nail polish like that without it ruining in or the writing sinking in. Also it would be impossible to capture the drip from the bottle and the puddle of the nail polish so still and so perfect with out any spillages or any mess. He has used photo shop to layer photos of the following.
- Nail Polish Bottle Half Empty On Its Side
- Text On The Bottle
- Puddle Of Nail Polish
- Drip Of Nail Polish
- Shadow Of Bottle
This is very popular with nail polish adverts to do this as it shows the full colour of the nail polish and also the texture and the look of the nail polish so people can see the full effect of it. The light he has used and the shape of the polish shows how it is really like gel nail polish and it is like getting a gel manicure.
Here are some other examples of his work in advertising.
All of these manipulated and images are used in advertising quite a lot to attract audiences and to make the product, brand or service seem weird and wonderful. It leaves a question in the viewers mind and makes them think in depth about the advert and what the product is about. A lot of photographers use photo shop to assist them when making these photos as they can make them seem more manipulated or weird and wonderful than if they are just photographed and layered together. Even though photographers have different styles, tastes and approaches to different projects and advertising. They all still have idea’s and plans to create a message or a purpose behind both their images and the product that they are advertising. Every photo that they manipulate or make impossible has a message behind it which the audience try to work out from the image that they create. Whether its obvious or not.